Gaming & Apparel

Ultra Game Shop

8-figure brand · 6,000+ SKUs

30%

Lift in Conversion Rate

The Challenge

Ultra Game Shop runs a catalog of over 6,000 SKUs — and that scale had become its biggest conversion problem. Shoppers who knew roughly what they wanted still had to dig through thousands of listings to find the exact product, colorway, or size, and many gave up before they got there. Sizing questions poured into support faster than the team could answer them, and every unanswered question was a shopper who bought elsewhere.

The Solution

WelloChat connected directly to Ultra Game Shop's live Shopify catalog, turning 6,000+ SKUs into something shoppers can simply ask about. Instead of browsing page after page, customers describe what they're looking for and the AI narrows it down to the right product in seconds — then answers sizing and fit questions on the spot, inside the same conversation. Shoppers get from question to checkout without ever leaving the chat.

The Results

What changed for Ultra Game Shop

Conversion Rate

+30%

BeforeBaseline

Product Discovery

AI-guided

BeforeManual browsing

Sizing Questions

Answered in chat

BeforeSupport tickets

Catalog Coverage

Searchable in chat

Before6,000+ SKUs

With over 6,000 SKUs, our biggest problem was shoppers not finding the right product. WelloChat guides them straight to it and answers sizing questions on the spot — our conversion rate is up 30%.

ET

E-commerce Team

Ultra Game Shop

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